Exit Strategy Why 60% of Our Early-Stage Clients Exited. It Isn’t Because We Pick Winners. September 14, 2026 / September 15, 2026 by terryestioko A client of ours raised well over $100 million. The round was predicated on 12 successful beta deployments. We were brought in for messaging, positioning, and demand generation. There were some big names already at the table advising them, we took that advice, and we skipped the step we normally insist on. We went straight […] Read more » demand generation messaging positioning
