Podcast Series
We Built It Because We Had To
Real conversations with B2B tech founders who built their go-to-market the hard way. Hosted by Jonathan W. Buckley.
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Latest Episode
E39 | Seventy-Five Demos, Zero Sales. Then He Bet on Precision Over Volume. (Ashok Rajan)
Ashok Rajan, founder of Pristine Data AI, shares how he rebuilt his sales intelligence platform after 75 demos yielded no closes by analyzing customer recordings to understand what actually resonates. He discusses the importance of precise targeting, role-specific messaging, and timing in outbound sales, and reveals how his company found product-market fit and its first paying customer through AI-personalized outreach.
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