The GTM Health Check
Two weeks. A clear read on your go-to-market. Identification and quantification of gaps. A board-ready plan.
A fixed-scope diagnostic for founders about to put real money behind scale — $12,000, ten business days.
Scored against 60+ B2B tech companies since 2009, 60% of exit-eligible clients reached IPO or acquisition.
The problem no one asks about
You’re about to make decisions that define the next eighteen months — hire a VP of Marketing, sign a $30K/month agency, double the SDR team, open a second segment. The board says scale. You say yes. Nobody asks the question that matters most: what’s actually working in your GTM, and what breaks when you push harder on it?
Most early-stage scaling problems aren’t visible from inside the building. The founder sees pipeline. The CRO sees forecast. Neither sees the messaging drift, the ICP creep, the discount habit eating margin, or the channel that’s one referral away from drying up.
We’ve watched it happen dozens of times. Investing a million or two on scale without a clean read is how founders lose six to twelve months of runway.
Who it’s for
You’re a fit if two or more apply:
- Seed, Series A, or Series B within the last 18 months
- $200K–$5M ARR
- Possibly recruiting your first senior GTM hire
- Pipeline conversion flat or down
- The ICP keeps widening when you want it to narrow
- The founder is still the top closer
- Struggling to confirm a repeatable, predictable revenue model
Not a fit?
If none of those land, you probably don’t need this yet. Tell us, and we’ll say so.
What we examine
Ten systems including AI Automation Workflows. Scored and benchmarked.
ICP & Segmentation
Who you actually sell to vs. who you say you sell to.
Positioning & Messaging
Whether customers describe what you do the way you do — and whether you’re staking value-claim space against competitors.
Pricing & Packaging
Leakage, discount discipline, packaging-to-segment fit.
Demand Engine
Where qualified pipeline actually comes from — and whether it repeats.
Sales Motion
Whether the motion matches the deal size, cycle, and buyer.
Funnel Math & Unit Economics
The numbers a board cares about — modeled and sense-checked.
Team & Operating Cadence
Right people, right meetings, right data.
Systems, AI Automation Workflows & Tooling
Right stack for your stage — what’s needed, what’s overkill. Evaluation and prescription for Agentic systems in the marketing stack.
Website & SEO Fundamentals
Landing-page workflows, navigation, messaging order, lead-gen readiness.
Brand & Marketing Assets
The assets and consistency you need to start and scale lead gen, with gaps named.
How it works
Two weeks. Two phases. One readout.
Week 1 — Discovery & Quant
Founder kickoff Monday, six internal interviews across sales, marketing, CS, and product, a data-room walkthrough. By Friday your funnel math and unit economics are modeled and sense-checked.
Week 2 — Voice of Customer, Synthesis, Readout
Five external interviews (won, lost, churned), synthesis Monday–Wednesday, a founder pressure-test Thursday, and a 90-minute leadership readout Friday.
Ten business days, end to end, assuming scheduling lands as planned.
What you walk away with
A complete diagnostic — not a deck.
- A scored read on the ten systems including AI Automation Workflows, benchmarked against comparable companies.
- A 90-day fix list — owners assigned, effort estimated, KPI impact noted.
- A six-month scaling roadmap tied to your stage and runway.
- A unit-economics model your CFO can keep using.
- Positioning and messaging recommendations.
- GTM gaps with a remediation plan attached.
- Three clear options for what’s next: run the fixes yourself, bring in Advisory, or have our pod stand up the work.
Investment
$12,000 fixed fee. Two weeks.
+1-Week Deep-Dive — $10,000: five additional external interviews, a full four-quarter cohort analysis, a top-5 competitive messaging benchmark, and a twelve-month roadmap. Recommended for Series A+ and multi-segment companies.
Why Artesian
A fractional CMO, a senior GTM strategist, and an analyst working as a pod — not a single advisor with a slide template. We’ve run this diagnostic dozens of times since 2009, mostly at Seed and Series A/B B2B tech. The recommendations get written by people who shipped product and services somewhere else first.
Frequently asked questions
What our clients say
Operators trust us with the moments that matter.
“Crux began as a consulting project with The Artesian Network, and the impact was immediate. Jonathan Buckley and his team brought a rare combination of strategic clarity and speed in execution that helped us successfully orchestrate a product launch and elevate our brand in a critical phase of growth. In 2023, we brought Jonathan on as our interim CMO and extended full-time roles to members of The Artesian Network to accelerate our go-to-market. The results exceeded expectations across every key metric.”
“In just the 18 months since we finished the work with Artesian, we have already grown nearly 150%.”
“I have had the opportunity to work with Jonathan Buckley and The Artesian Network across four different engagements over the years. They are strategic, analytical, and consistently deliver with excellence. Jonathan brings a rare mix of big-picture thinking and hands-on diligence. They build go-to-market strategies that actually work — supported by insight, not just instinct.”
“Their team brings a rare mix of strategic vision and disciplined execution, grounded in the Lean Startup Methodology — test, measure, iterate. Their impact was so immediate, we asked them to take over marketing for our core business. From positioning to pipeline, they deliver full-spectrum go-to-market execution with speed, clarity, and results.”
Investing real money on scale this year?
Get a clear, board-ready read on your go-to-market in two weeks — before you hire the VP, sign the agency, or double the team.
Book a GTM Health Check