Founder-Led Selling Positioning & Messaging Ohio State ECE Welcomes Jonathan W. Buckley for a Guest Lecture on Startup Growth March 17, 2026 / June 19, 2026 by terryestioko Guest lecturer Jonathan W. Buckley joins Ohio State ECE graduate students to explain why revenue growth should be engineered with the same rigor as product development. In this guest lecture for an Ohio State ECE graduate course, Johnathan Buckley explores how startups can apply engineering-style thinking to commercialization. Rather than treating marketing and sales as […] Read more »
AI & GTM B2B Marketing Founder-Led Selling Positioning & Messaging On Falkcroft: Turning B2B Technology Into Revenue With the Right GTM Strategy March 13, 2026 / June 19, 2026 by terryestioko Building a successful B2B technology company requires more than a strong product—it requires a disciplined and well-designed go-to-market strategy. In this interview with Jonathan W. Buckley, he explains how founders can build a GTM blueprint that aligns product positioning, messaging, distribution, and revenue execution into a single coherent system. The discussion explores why many startups […] Read more »
Founder-Led Selling Helping Engineers Think Like Entrepreneurs: A Guest Lecture at Ohio State March 13, 2026 / June 19, 2026 by terryestioko I’m excited to join the Ohio State Electrical and Computer Engineering graduate course “5078 – Empowering the Entrepreneurial Electrical and Computer Engineer” as a guest lecturer today. The class is led by Professor C. Emre Koksal, a former client of The Artesian Network. About This Feature During the session, I’ll share a practical framework entrepreneurs […] Read more »
