B2B Marketing Founder-Led Selling Positioning & Messaging The One Question Every GTM Plan Must Answer (But Rarely Does) July 2, 2025 by terryestioko When early-stage tech companies show me their go-to-market plan, I ask one simple question: “Can a rep with no industry experience close a deal in 60 days using this story and these tools?” Most founders pause. Then nod. Then—more often than not—they realize the answer is no. That pause is the real test. Because if […] Read more »
