AI & GTM B2B Marketing Founder-Led Selling GTM Leadership Positioning & Messaging Jonathan W. Buckley: How to Align Product and Marketing for Explosive Growth June 25, 2025 by terryestioko Most companies struggle with one critical challenge: getting their product and marketing teams to work together effectively. Read more »
B2B Marketing Founder-Led Selling GTM Leadership Positioning & Messaging Don’t Hire That CMO (Yet): What to Look for in a Marketing Leader When the Time Is Right June 18, 2025 / June 19, 2026 by terryestioko There’s a moment in every startup’s journey when the founder turns to the team and says: “We need a real marketing leader.” It’s an understandable impulse. Growth is flattening. Sales cycles are inconsistent. There’s pressure from the board to “build the brand.” Everyone wants a silver bullet — and it seems like the right CMO […] Read more »
B2B Marketing IPO success in B2B tech isn’t about luck or flashy features. June 17, 2025 / June 19, 2026 by terryestioko After 25 years across 3 continents, I’ve learned it comes down to core fundamentals most founders overlook. Get those right, and you’re not guessing, you’re building. Read more: https://lnkd.in/eM9c9dRr About This Feature Read more »
AI & GTM B2B Marketing GTM Leadership Martech & Ops Positioning & Messaging 2025 B2B Marketing ROI Rankings for Early-Stage Tech Startups June 12, 2025 / June 27, 2026 by terryestioko Each year around mid-year, we at The Artesian Network recheck the numbers from the latest B2B benchmark data and provide and outlook for ROI across the top 15 marketing tactics. CMOs and CEOs in early-stage tech—where should you really put your limited marketing budget? When every dollar needs to work twice as hard, it’s essential […] Read more »
AI & GTM B2B Marketing Founder-Led Selling Martech & Ops Should Early-Stage Tech Startups Hire a PR Firm? And What You Can Do In-House June 11, 2025 / June 27, 2026 by terryestioko ✅ When PR Can Be Valuable (But Rarely Early On) A PR firm can be useful if: – You’re announcing a major funding round (Series A or higher). – You’re entering a highly competitive or consumer-facing market where media buzz directly drives business outcomes. – You have a compelling narrative and a founder/executive team able […] Read more »
Positioning & Messaging The World’s First Immersive 3D NFT: Where Pancakes, Pixels, and Vision Converged June 11, 2025 / June 27, 2026 by terryestioko www.jonathanwbuckley.com Founder, www.elevarpictures.com & www.artesiannetwork.com The Idea That Started at Buck’s—and a Client Engagement That Sparked It I’ve always been fascinated by technology’s ability to capture and preserve the intangible—history, energy, context. So when I found myself having breakfast meetings at Buck’s of Woodside in the early 2000s, I knew the place was special. What […] Read more »
AI & GTM Positioning & Messaging ? Ten Red Flags to Look for Before You Join, Invest In, or Represent a Startup June 10, 2025 / June 27, 2026 by terryestioko As someone who has been deep in the trenches of startup life—leading marketing transformations, advising founders, and recovering from a few spectacular crashes—I’ve learned the hard way that due diligence is not just for lawyers and VCs. Whether you’re considering joining a startup, investing in one, or taking it on as a client, these are […] Read more »
B2B Marketing Jonathan W. Buckley on How to prepare your B2B technology company for market June 2, 2025 / June 19, 2026 by terryestioko Principal consultant Jonathan Buckley just had a piece published in the CXO Dispatch about getting early-stage technology companies to market with reduced risk. It includes a video interview. Read more »
AI & GTM B2B Marketing Founder-Led Selling Positioning & Messaging 10 Ways B2B Tech Marketers Can Leverage AI to Sharpen Messaging and Positioning June 1, 2025 / June 27, 2026 by terryestioko AI is no longer a novelty in B2B tech marketing—it’s a competitive necessity. But while many marketers are exploring how generative AI can save time, fewer are using it to actually improve the quality of their positioning and messaging. At The Artesian Network, we’ve been launching and scaling AI-driven companies since 2017, well before ChatGPT […] Read more »
