AI & GTM B2B Marketing Positioning & Messaging AI Is Researching Your Company Before Buyers Do: How B2B Brands Win the AI-First Go-to-Market Era April 7, 2026 / June 19, 2026 by terryestioko Your future customer has already formed an opinion about you — they just haven’t reached out yet. Long before your sales team gets a meeting request, many B2B buyers are using AI tools to understand your category, compare alternatives, challenge your positioning, and determine whether your company appears trustworthy. Key Insights When your story lacks […] Read more »
AI & GTM Positioning & Messaging Strong Claims Need Strong Proof: A Framework for B2B Messaging April 2, 2026 / June 19, 2026 by terryestioko Most B2B technology messaging does not fall short because the product lacks strength. It falls short because the supporting proof does. Many companies rely on phrases like “AI-powered,” “enterprise-grade,” “easy to implement,” or “built for scale” without offering buyers the concrete evidence needed to confidently trust those claims. Key Insights That is where credibility starts […] Read more »
AI & GTM B2B Marketing Founder-Led Selling Positioning & Messaging On Falkcroft: Turning B2B Technology Into Revenue With the Right GTM Strategy March 13, 2026 / June 19, 2026 by terryestioko Building a successful B2B technology company requires more than a strong product—it requires a disciplined and well-designed go-to-market strategy. In this interview with Jonathan W. Buckley, he explains how founders can build a GTM blueprint that aligns product positioning, messaging, distribution, and revenue execution into a single coherent system. The discussion explores why many startups […] Read more »
AI & GTM B2B Marketing Founder-Led Selling Martech & Ops Overview of PMF Advisor Customer GPT | Jonathan W. Buckley December 12, 2025 / June 19, 2026 by terryestioko Introducing: Enterprise PMF Advisor (Internal Release) At Artesian, we’ve been quietly dedicating resources to something we believe will become a core strategic advantage for our clients. Key Insights We are developing custom GPTs designed to perform deep, empirical strategic work—not generic automation. Enterprise PMF Advisor is the first of these. It is engineered using:• Our experiential data from years of B2B […] Read more »
AI & GTM B2B Marketing Founder-Led Selling GTM Leadership Positioning & Messaging Jonathan W. Buckley: How to Align Product and Marketing for Explosive Growth June 25, 2025 by terryestioko Most companies struggle with one critical challenge: getting their product and marketing teams to work together effectively. Read more »
AI & GTM B2B Marketing GTM Leadership Martech & Ops Positioning & Messaging 2025 B2B Marketing ROI Rankings for Early-Stage Tech Startups June 12, 2025 / June 27, 2026 by terryestioko Each year around mid-year, we at The Artesian Network recheck the numbers from the latest B2B benchmark data and provide and outlook for ROI across the top 15 marketing tactics. CMOs and CEOs in early-stage tech—where should you really put your limited marketing budget? When every dollar needs to work twice as hard, it’s essential […] Read more »
AI & GTM B2B Marketing Founder-Led Selling Martech & Ops Should Early-Stage Tech Startups Hire a PR Firm? And What You Can Do In-House June 11, 2025 / June 27, 2026 by terryestioko ✅ When PR Can Be Valuable (But Rarely Early On) A PR firm can be useful if: – You’re announcing a major funding round (Series A or higher). – You’re entering a highly competitive or consumer-facing market where media buzz directly drives business outcomes. – You have a compelling narrative and a founder/executive team able […] Read more »
AI & GTM Positioning & Messaging ? Ten Red Flags to Look for Before You Join, Invest In, or Represent a Startup June 10, 2025 / June 27, 2026 by terryestioko As someone who has been deep in the trenches of startup life—leading marketing transformations, advising founders, and recovering from a few spectacular crashes—I’ve learned the hard way that due diligence is not just for lawyers and VCs. Whether you’re considering joining a startup, investing in one, or taking it on as a client, these are […] Read more »
AI & GTM B2B Marketing Founder-Led Selling Positioning & Messaging 10 Ways B2B Tech Marketers Can Leverage AI to Sharpen Messaging and Positioning June 1, 2025 / June 27, 2026 by terryestioko AI is no longer a novelty in B2B tech marketing—it’s a competitive necessity. But while many marketers are exploring how generative AI can save time, fewer are using it to actually improve the quality of their positioning and messaging. At The Artesian Network, we’ve been launching and scaling AI-driven companies since 2017, well before ChatGPT […] Read more »
AI & GTM B2B Marketing Martech & Ops Positioning & Messaging Why AI Alone Won’t Save Your Marketing May 28, 2025 / June 27, 2026 by terryestioko How We’re Seeing 5x Productivity Gains—But Only When Senior Minds Steer the Machines The AI hype is deafening. It seems like every week a new tool promises to eliminate your marketing team, write your next viral campaign, or unlock secrets from your data. But here’s the hard truth we’ve discovered at The Artesian Network: AI […] Read more »
