AI & GTM B2B Marketing Founder-Led Selling Martech & Ops Overview of PMF Advisor Customer GPT | Jonathan W. Buckley December 12, 2025 / June 19, 2026 by terryestioko Introducing: Enterprise PMF Advisor (Internal Release) At Artesian, we’ve been quietly dedicating resources to something we believe will become a core strategic advantage for our clients. Key Insights We are developing custom GPTs designed to perform deep, empirical strategic work—not generic automation. Enterprise PMF Advisor is the first of these. It is engineered using:• Our experiential data from years of B2B […] Read more »
AI & GTM B2B Marketing GTM Leadership Martech & Ops Positioning & Messaging 2025 B2B Marketing ROI Rankings for Early-Stage Tech Startups June 12, 2025 / June 27, 2026 by terryestioko Each year around mid-year, we at The Artesian Network recheck the numbers from the latest B2B benchmark data and provide and outlook for ROI across the top 15 marketing tactics. CMOs and CEOs in early-stage tech—where should you really put your limited marketing budget? When every dollar needs to work twice as hard, it’s essential […] Read more »
AI & GTM B2B Marketing Founder-Led Selling Martech & Ops Should Early-Stage Tech Startups Hire a PR Firm? And What You Can Do In-House June 11, 2025 / June 27, 2026 by terryestioko ✅ When PR Can Be Valuable (But Rarely Early On) A PR firm can be useful if: – You’re announcing a major funding round (Series A or higher). – You’re entering a highly competitive or consumer-facing market where media buzz directly drives business outcomes. – You have a compelling narrative and a founder/executive team able […] Read more »
AI & GTM B2B Marketing Martech & Ops Positioning & Messaging Why AI Alone Won’t Save Your Marketing May 28, 2025 / June 27, 2026 by terryestioko How We’re Seeing 5x Productivity Gains—But Only When Senior Minds Steer the Machines The AI hype is deafening. It seems like every week a new tool promises to eliminate your marketing team, write your next viral campaign, or unlock secrets from your data. But here’s the hard truth we’ve discovered at The Artesian Network: AI […] Read more »
B2B Marketing Founder-Led Selling Martech & Ops Positioning & Messaging And Then We Will Just Rock A Startup’s Rise, Fall, and Echo Through Time May 26, 2025 / June 27, 2026 by terryestioko Prologue: Silicon Dreams In the mid-1990s, the internet was a spark lighting up the world, and I stood at the center of its ignition. At Pacific Telesis—the venerable West Coast telecom holding company for Pacific Bell—I was charged with managing the physical infrastructure for its emerging high-tech ventures: mobile phones, wireless cable, a state-wide fiber […] Read more »
B2B Marketing GTM Leadership Martech & Ops Positioning & Messaging Challenging the Cloud The Rise and Fall of Nirvanix May 21, 2025 / June 27, 2026 by terryestioko A dramatic story of building a company with all the drama, intrigue, wins, losses and murder It was 2007 and cloud computing was in its relative infancy. Salesforce had launched just eight years prior and was starting to gain considerable traction. Former colleague, Patrick Harr and his former college roommate Geoff Tudor had an idea […] Read more »
