A marketing department. With VP-level accountability. Inside 90 days.
A full-scope engagement where Artesian is your marketing department — Acting VPM, paid media at scale, customer marketing, events, board-level reporting.
Starting at $30,000 per month.
60+ client companies since 2009 · 60% of exit-eligible clients reached IPO or acquisition.
Premium tier
Who it’s for
You’re a fit if two or more apply: Series B or C in the last 18 months (or a Series A with $1M+ ARR and a clear path to category leadership), pre-IPO, pre-acquisition, or pre-category-defining launch in 12–18 months, no marketing department, or one not shipping at the required speed, VPM departed in the last 90 days, six-figure paid media in play, multiple parallel workstreams, board reports include marketing performance.
Not a fit?
Functioning VPM and team? You don’t need this.
What we do
How it works
- Acting-VPM accountability — goal ownership, team-level decision authority, the board marketing slide, an executive-staff seat.
- Multiple parallel workstreams — demand, content, web, ABM, brand, events, partner and customer marketing, simultaneously.
- Paid media at scale — six-figure quarterly budgets, multi-touch attribution, channel-level pipeline.
- Event strategy & execution — anchor conferences, executive dinners, customer roundtables.
- Customer marketing — case studies, reference program, advocacy, expansion plays.
- Analyst & influencer relations; marketing hiring plan and execution support.
Outcomes
What you walk away with
- First 90 days: Acting VPM established, marketing goals committed at the board, workstreams prioritized, paid media instrumented.
- By month six: full operating cadence, paid media at scale with attribution, monthly board pipeline contribution, customer-marketing shipping, one anchor event executed.
- By month twelve: a function at Series B/C maturity — and a documented decision to keep Embedded, build in-house under our plan, or hybrid.
Investment
Starting at $30,000 per month.
We’ve stood in the Acting-VPM seat at 12+ pre-IPO/pre-acquisition companies. When we hand off, we hand off a function that’s already shipping — not a job description.
What our clients say
Operators trust us with the moments that matter.
“Crux began as a consulting project with The Artesian Network, and the impact was immediate. Jonathan Buckley and his team brought a rare combination of strategic clarity and speed in execution that helped us successfully orchestrate a product launch and elevate our brand in a critical phase of growth. In 2023, we brought Jonathan on as our interim CMO and extended full-time roles to members of The Artesian Network to accelerate our go-to-market. The results exceeded expectations across every key metric.”
“In just the 18 months since we finished the work with Artesian, we have already grown nearly 150%.”
“I have had the opportunity to work with Jonathan Buckley and The Artesian Network across four different engagements over the years. They are strategic, analytical, and consistently deliver with excellence. Jonathan brings a rare mix of big-picture thinking and hands-on diligence. They build go-to-market strategies that actually work — supported by insight, not just instinct.”
“Their team brings a rare mix of strategic vision and disciplined execution, grounded in the Lean Startup Methodology — test, measure, iterate. Their impact was so immediate, we asked them to take over marketing for our core business. From positioning to pipeline, they deliver full-spectrum go-to-market execution with speed, clarity, and results.”
Investing real money on scale this year?
Get a clear, board-ready read on your go-to-market in two weeks — before you hire the VP, sign the agency, or double the team.
Book a GTM Health Check