Founder-Led Selling Positioning & Messaging Ohio State ECE Welcomes Jonathan W. Buckley for a Guest Lecture on Startup Growth March 17, 2026 / June 19, 2026 by terryestioko Guest lecturer Jonathan W. Buckley joins Ohio State ECE graduate students to explain why revenue growth should be engineered with the same rigor as product development. In this guest lecture for an Ohio State ECE graduate course, Johnathan Buckley explores how startups can apply engineering-style thinking to commercialization. Rather than treating marketing and sales as […] Read more »
AI & GTM B2B Marketing Founder-Led Selling Positioning & Messaging On Falkcroft: Turning B2B Technology Into Revenue With the Right GTM Strategy March 13, 2026 / June 19, 2026 by terryestioko Building a successful B2B technology company requires more than a strong product—it requires a disciplined and well-designed go-to-market strategy. In this interview with Jonathan W. Buckley, he explains how founders can build a GTM blueprint that aligns product positioning, messaging, distribution, and revenue execution into a single coherent system. The discussion explores why many startups […] Read more »
Founder-Led Selling Helping Engineers Think Like Entrepreneurs: A Guest Lecture at Ohio State March 13, 2026 / June 19, 2026 by terryestioko I’m excited to join the Ohio State Electrical and Computer Engineering graduate course “5078 – Empowering the Entrepreneurial Electrical and Computer Engineer” as a guest lecturer today. The class is led by Professor C. Emre Koksal, a former client of The Artesian Network. About This Feature During the session, I’ll share a practical framework entrepreneurs […] Read more »
B2B Marketing Founder-Led Selling Positioning & Messaging Scaling Startups to Exit with Jonathan Buckley, Founder The Artesian Network February 6, 2026 / June 19, 2026 by terryestioko Are you a tech founder in the early phases of scaling your business and proving your revenue model? 60% of exit-eligible clients of our clients have ultimately reached a successful exit, while many others have progressed to advanced stages of financing to support their growth. In a recent interview, I discussed our process and key […] Read more »
AI & GTM B2B Marketing Founder-Led Selling Martech & Ops Overview of PMF Advisor Customer GPT | Jonathan W. Buckley December 12, 2025 / June 19, 2026 by terryestioko Introducing: Enterprise PMF Advisor (Internal Release) At Artesian, we’ve been quietly dedicating resources to something we believe will become a core strategic advantage for our clients. Key Insights We are developing custom GPTs designed to perform deep, empirical strategic work—not generic automation. Enterprise PMF Advisor is the first of these. It is engineered using:• Our experiential data from years of B2B […] Read more »
B2B Marketing Founder-Led Selling GTM Leadership Scaling B2B Tech Companies with Jonathan Buckley | Scale Like a CEO December 4, 2025 / June 19, 2026 by terryestioko In this episode of ‘Scale Like a CEO,’ we dive deep into the world of scaling B2B tech companies. Our guest, Jonathan Buckley, founder of Artesian Network, discusses the importance of having multi-disciplined generalists in early-stage startups, the critical role of product-market fit, and the challenges of leadership in tech. Jonathan also shares insights on […] Read more »
Founder-Led Selling GTM Leadership Inside the Fractional C-Suite: How Startups Scale Without Breaking the Bank December 3, 2025 / June 19, 2026 by terryestioko In this episode of C-Suite Secrets, host Heather Parsons sits down with Jonathan W. Buckley, a Silicon Valley veteran and fractional CMO who has helped dozens of enterprise tech startups build repeatable, predictable revenue engines. Jonathan shares hard-earned insights from decades of working with early-stage companies, including what separates the startups that go public from […] Read more »
B2B Marketing Founder-Led Selling GTM Leadership Jonathan W. Buckley: How to Build a Reputation as a Strategic Tech Advisor November 5, 2025 / June 19, 2026 by terryestioko Trained as an economist, Jonathan W. Buckley began his career in the federal government before moving into telecom and later Arthur Andersen’s consulting practice, where he advised major technology players including Sun Microsystems. By the late 1990s, Buckley joined the founding team of NetBrowser Communications. Key Insights “I was the chief operating officer, responsible for […] Read more »
Founder-Led Selling GTM Leadership Positioning & Messaging Jonathan W. Buckley: How to Implement Direct, Channel, and PLG Sales Tactics August 20, 2025 by terryestioko Building successful sales strategies isn't rocket science, but most companies get it wrong anyway. Read more »
B2B Marketing Founder-Led Selling Positioning & Messaging The One Question Every GTM Plan Must Answer (But Rarely Does) July 2, 2025 by terryestioko When early-stage tech companies show me their go-to-market plan, I ask one simple question: “Can a rep with no industry experience close a deal in 60 days using this story and these tools?” Most founders pause. Then nod. Then—more often than not—they realize the answer is no. That pause is the real test. Because if […] Read more »
