Matterport: Launch That Helped Set Up an IPO
Launch & Brand
Transformative Launch That Helped Set Up an IPO
At a 2019 inflection point — opening its ecosystem and moving beyond real estate — we bridged two CMOs and ran an integrated Times Square launch on a startup budget.
Key Results
- Oversubscribed launch party with unprecedented participation
- Record qualified-lead volume
- Follow-up webinar series at 300% of attendance goals
- Surge of investor interest
- Groundwork laid for successful IPO
The Challenge
Matterport, the global leader in spatial data capture and 3D virtual tours, was at a critical inflection point in 2019. They needed to open their closed ecosystem to third-party cameras, expand into enterprise verticals (insurance, construction, cultural preservation), and position for a potential public offering — all while bridging a CMO transition and operating on a startup budget that made traditional Times Square advertising impractical.
What We Did
We developed and executed a multi-part, integrated launch plan: branded restaurant partnerships with 3D-captured venues and promotional coasters, pre-event email awareness campaigns, geo-targeted SMS campaigns during the event, a premium trade show booth showcasing the open ecosystem, mobile billboard trucks circulating Times Square (bypassing expensive static billboards), an exclusive launch party at a Times Square hotel, six 50-inch interactive 3D touch panels built in one week, and a record-breaking follow-up webinar series.
The Outcome
The launch party was oversubscribed with unprecedented influencer and investor participation. Booth traffic exceeded expectations, generating record qualified leads. The geo-fenced SMS campaign drove additional foot traffic. Follow-up webinars saw a 300% increase over targets, fueling rapid growth of the Service Provider network. New investment inquiries surged, laying the groundwork for the company’s successful IPO reaching a market cap of .08 Billion on November of 2021. The Artesian Network’s strategic leadership during this critical transition helped Matterport evolve from a niche real estate tool to a global spatial data powerhouse.