Series B & Growth Stage
The GTM trap at Series B: scaling what isn’t proven yet.
The board says double. You say yes. But doubling spend on a motion you can’t attribute is how companies lose 12 months of runway. The VPM departed, the agency stack isn’t accountable, and the board expects marketing performance — not experiments.
What good looks like at this stage
A marketing department with VP-level accountability, paid media at scale with attribution, board-ready pipeline reporting, and a documented decision path to build in-house.
How Artesian helps
The Embedded Growth Team gives you Acting-VPM ownership, multiple parallel workstreams, and a function at Series B/C maturity — designed to hand off to a permanent team.
What our clients say
Operators trust us with the moments that matter.
“Crux began as a consulting project with The Artesian Network, and the impact was immediate. Jonathan Buckley and his team brought a rare combination of strategic clarity and speed in execution that helped us successfully orchestrate a product launch and elevate our brand in a critical phase of growth. In 2023, we brought Jonathan on as our interim CMO and extended full-time roles to members of The Artesian Network to accelerate our go-to-market. The results exceeded expectations across every key metric.”
“Jonathan Buckley has been my advisor at Metadata since the early days and has been immensely helpful with many aspects of the startup journey. From management coaching, to positioning and messaging, to helping with customer outreach and retention — nothing is too small for Jonathan to lend a hand. Other than an advisor, I have also contracted The Artesian Network to be our fractional marketing team, and I’ve been nothing short of impressed of their capability to act as a full hands-on team, building our website, running our email campaigns and setting up lead scoring. I highly recommend Jonathan and his team to early stage startups as they can help you punch above your weight while keeping you at budget. Thanks Jonathan”
“My partners and I had been discussing ways to accelerate business growth. We knew we needed a marketing partner with a command of our industry and a focus on selling to the Enterprise to help us. That’s when we were referred to Jonathan and The Artesian Network. Artesian’s team integrated tightly with our team as we set to work. Clearly a seasoned Enterprise marketer, I found Jonathan to be strategic and creative in his thinking and a very clear communicator with his words. We successfully re-branded, re-messaged/positioned the company with transformative results. Jonathan and his team built out the new marketing and sales infrastructure needed for a new sales motion. We were pleased with the results. It doesn’t hurt that in just the 18 months since we finished the work with Artesian, we have already grown nearly 150%.”
“I have had the opportunity to work with Jonathan Buckley and The Artesian Network across four different engagements over the years. They are strategic, analytical, and consistently deliver with excellence. Jonathan brings a rare mix of big-picture thinking and hands-on diligence. They build go-to-market strategies that actually work — supported by insight, not just instinct.”
“Their team brings a rare mix of strategic vision and disciplined execution, grounded in the Lean Startup Methodology — test, measure, iterate. Their impact was so immediate, we asked them to take over marketing for our core business. From positioning to pipeline, they deliver full-spectrum go-to-market execution with speed, clarity, and results.”
Investing real money on scale this year?
Get a clear, board-ready read on your go-to-market in two weeks — before you hire the VP, sign the agency, or double the team.
Book a GTM Health Check