Inside the Fractional C-Suite: How Startups Scale Without Breaking the Bank

In this episode of C-Suite Secrets, host Heather Parsons sits down with Jonathan W. Buckley, a Silicon Valley veteran and fractional CMO who has helped dozens of enterprise tech startups build repeatable, predictable revenue engines. Jonathan shares hard-earned insights from decades of working with early-stage companies, including what separates the startups that go public from those that stall out.
He and Heather unpack the realities behind Series A and B funding, the dangers of premature scaling, and why understanding your ideal customer profile (ICP) can make or break your go-to-market strategy. From exposing “non-arm’s-length” sales to building ethical, high-trust teams, this conversation is a masterclass in sustainable startup growth.