About Matterport

Matterport is a pioneer and global leader in spatial data capture and visualization, best known for its groundbreaking 3D virtual tour technology. Initially dominating the residential real estate market, Matterport’s proprietary cameras and cloud platform enabled real estate professionals to create immersive, interactive 3D tours of homes, significantly enhancing property marketing.

By 2019, the company was at a critical inflection point, seeking to:

• Open its closed ecosystem to third-party 3D camera systems.
• Expand into high-growth verticals including insurance, construction, and cultural preservation.
• Position itself for significant revenue growth and a potential public offering.

Mobile Billboard Activation Outside Sony Hall

The Challenge

Despite their market leadership, Matterport faced significant challenges:

• A closed system that limited addressable markets.
• The need to reposition the brand for enterprise adoption beyond real estate.
• Budget limitations that made traditional Times Square advertising impractical.
• Tight timelines requiring flawless execution at a major industry event in Times Square.

The Artesian Network Strategy

To deliver immediate market impact, The Artesian Network developed and executed a multi-part, highly integrated launch plan:

1. Branded Restaurant Partnership Game
   • Negotiated with top Times Square restaurants to capture 3D models of their venues in exchange for significant dining discounts.
   • Created branded coasters distributed at the booth, redeemable for discounts, driving both booth traffic and brand visibility.
2. Pre-Event Awareness Campaign
   • Executed a targeted email campaign to Matterport’s database and industry lists to build anticipation and promote the in-booth experience.
3. Geo-Targeted SMS Campaign
   • Launched real-time SMS campaigns during the event, geo-fenced to Times Square, prompting attendees to visit the booth and claim restaurant offers.
4. High-Impact Trade Show Booth
   • Designed a premium, visually stunning booth that showcased the new open ecosystem and the breadth of vertical use cases.
     
     

     Trade Show Entrance

5. Mobile Billboard Activation
   • Circumvented expensive Times Square billboard costs by deploying mobile digital billboard trucks that circulated around the venue during key times and at night.
   

   New Trade Show Booth and Touch Panel Designed By The Artesian Network

6. Exclusive Launch Party at Times Square Hotel
   • Organized a high-profile launch party with influencers, analysts, customers, partners, and investors.
   • Positioned the mobile billboard truck directly outside the panoramic windows for added visual impact.
   

   Launch Party Engagement

7. Immersive 3D Touch Experience
   • Developed six 50-inch interactive touch panels within one week, allowing attendees to engage directly with 3D models.
   • These stations were a standout attraction at the event and the party.
8. Record-Breaking Webinar Series
   • Produced and hosted follow-up webinars post-launch, achieving 300% of attendance goals.
   • Focused on revenue generation strategies for Matterport’s expanding Service Provider network.
9. Ongoing Community Engagement
   • Managed online forums, social media channels, and refreshed email nurturing campaigns to reinforce Matterport’s new brand positioning.

The Touch Panels

The Results

• Event Attendance: Launch party was oversubscribed with unprecedented influencer and investor participation.
• Lead Generation: Booth traffic exceeded expectations, generating record numbers of qualified leads.
• Digital Engagement: Geo-fenced SMS campaign contributed to additional foot traffic, supporting overall campaign success.
• Media and Analyst Coverage: Significant positive coverage boosted Matterport’s credibility in new verticals.
• Webinar Attendance: Follow-up webinars saw a 300% increase over targets, fueling the rapid growth of the Service Provider network.
• Investor Interest: New investment inquiries surged following the event, laying the groundwork for the company’s successful IPO.

Conclusion

The Artesian Network’s strategic leadership during a critical transition period positioned Matterport for explosive growth. By seamlessly bridging the gap between two CMOs and delivering an unmatched launch experience, Artesian played a key role in helping Matterport evolve from a niche real estate tool to a global spatial data powerhouse.

Why The Artesian Network?

The Artesian Network is a consortium of enterprise executives delivering B2B Marketing, Brand, and Customer Success, on-demand. We drive results through data-driven strategies, creative insights and targeted actions tailored to your business. We operate across typical business silos, and with an unbiased point of view to inform your decision making and deliver solutions that are purpose-built for enduring impact on revenue and value.